PERMISSIONS GUIDE
For usage and required approvals
PLEASE NOTE: To view and download University marks and logos, please visit the Downloads section of this website. You will need to authenticate using your U-M uniqname and password to access this section of the site. If you do not have a U-M uniqname, please email us for assistance.
| Area | Description | Approval Requirements |
Whom to Contact |
|---|---|---|---|
| SEAL | |||
| Official Business | Use of Seal by University-affiliated units and departments for presidential and regental uses, officially sponsored University events, official University business. | Limited use; email for details | umlogos@umich.edu |
| Student Use | Prohibited. GSIs may use for letters; click for more information. |
Prohibited | Office of the VP and Secretary of the University Contact: Nancy Asin |
| Commercial Products | Use of Seal on commercial products for sale | Approval Required | Trademark Licensing Office Contact: Licensing Department |
| Other | All other uses of Seal | Approval Required | Office of the VP and Secretary of the University Contact:Nancy Asin |
| NAMES & LOGOS | |||
| Commercial Use | Commercial use of logos on merchandise sold for profit. | Approval Required | Contact: Trademark Licensing Office |
| On Gifts & Premiums | Use of name or logos on merchandise given away or used for internal University functions | Review required and items must be purchased from a licensed vendor | Review by and release from Trademark Licensing Office required Contact: Licensing Department |
| Official Business | Use of name or logos in letterhead design, business cards, official University publications, course materials | No approval required | If a new logo design, submit for approval to umlogos@umich.edu |
| Official Business - U-M Health System |
Use of name or approved logos in letterhead design, business cards, official publications | No approval required | Contact:umlogos@umich.edu |
| Outside Vendors | Use of name or logos by local businesses, vendors, suppliers and contractors | Generally prohibited, except as a factual reference to a relationship with the University. | Contact: umlogos@umich.edu |
| Advertising, Endorsements, and Fundraising | Advertising, Sponsorship, Endorsements, and Fundraising Use of name or logos in advertising, sponsorship, endorsement or fundraising activities by an entity outside the University | Approval Required | University Name & Images Review Committee Contact: umlogos@umich.edu |
| Sponsored Activities | Use of name or existing logos for advertising of official activities or programs approved or sponsored by the University | No approval required | n/a |
| Student Use | MSA-registered “sponsored student organizations” can use block M with permission from their sponsoring unit. Voluntary student organizations can refer to themselves as organizations ”at the University of Michigan,” but cannot use any University trademarks or logos. Student organizations not registered with MSA can neither use University trademarks or logos or reference the University in the name of their organization. | Generally prohibited except for use of name or logos by registered groups as verified by Student Affairs. Call with questions | Student Affairs verify registered group University Name & Images Review Committee approves use. Contact: Director of Student Activities & Leadership, 734-763-5900 |
| Student Use—Business Cards | Approved for current U-M students when printed at approved vendor (currently, U-M Printing Services or Kinko’s) | no approval required | email umlogos@umich.edu if questions. |
| Political Campaign | Questions regarding use of name in a political campaign | Generally prohibited. email for details. | OVP–Secretary Contact: Nancy Asin |
| Filming & Photography | Filming and photography on campus more info>> |
Approval Required | Office of the Vice President for Communications Contact: Lee Doyle |
| Other | Partnerships and affiliations not governed by other University mechanisms | Consultation requested | Office of the Vice President for Communications Contact: Lee Doyle |
| Creation of new marks | Consultation requested | umlogos@umich.edu | |
Questions? Please contact umlogos@umich.edu.
To order stationery online, please visit the U-M Business Services website.