PERMISSIONS GUIDE

For usage and required approvals

PLEASE NOTE: To view and download University marks and logos, please visit the Downloads section of this website. You will need to authenticate using your U-M uniqname and password to access this section of the site. If you do not have a U-M uniqname, please email us for assistance.

Area	Description	Approval Requirements	Whom to Contact
SEAL
Official Business	For presidential and regental uses only	Prohibited	umlogos@umich.edu
Student Use	Prohibited. GSIs may use for letters; click for more information.	Prohibited	Office of the VP and Secretary of the University Contact: Erin Katz
Commercial Products	Use of Seal on commercial products for sale	Approval Required	Trademark Licensing Office Contact: Licensing Department
Other	All other uses of Seal	Approval Required	Office of the VP and Secretary of the University Contact: Erin Katz
NAMES & LOGOS
Commercial Use	Commercial use of logos on merchandise sold for profit.	Approval Required	Contact: Trademark Licensing Office
On Gifts & Premiums	Use of name or logos on merchandise given away or used for internal University functions	Review required and items must be purchased from a licensed vendor	Review by and release from Trademark Licensing Office required Contact: Licensing Department
Official Business	Use of name or logos in letterhead design, business cards, official University publications, course materials	No approval required	If a new logo design, submit for approval to umlogos@umich.edu
Official Business - U-M Health System	Use of name or approved logos in letterhead design, business cards, official publications	No approval required	Contact:umlogos@umich.edu
Outside Vendors	Use of name or logos by local businesses, vendors, suppliers and contractors	Generally prohibited; contact Committee for details	Contact: umlogos@umich.edu
Advertising, Endorsements, and Fundraising	Advertising, Sponsorship, Endorsements, and Fundraising Use of name or logos in advertising, sponsorship, endorsement or fundraising activities by an entity outside the University	Approval Required	University Name & Images Review Committee Contact: umlogos@umich.edu
Sponsored Activities	Use of name or existing logos for advertising of official activities or programs approved or sponsored by the University	No approval required	n/a
Student Use	MSA-registered “sponsored student organizations” (SSOs) may use the block M with permission from their sponsoring unit. Voluntary student organizations (VSOs) may refer to themselves as the "Michigan [name of group]” but may not use University trademarks or logos. Organizations not registered with MSA can neither use University trademarks or logos or reference the University in the name of their organization.	Generally prohibited except for use of name or logos by registered groups as verified by Student Affairs. Call with questions	Student Affairs verify registered group University Name & Images Review Committee approves use. Contact: Director of Student Activities & Leadership, 734-763-5900
Student Use—Business Cards	Approved for current U-M students when printed at approved vendor (currently, U-M Printing Services or Kinko’s)	no approval required	email umlogos@umich.edu if questions.
Political Campaign	Questions regarding use of name in a political campaign	Generally prohibited. email for details.	OVP–Secretary Contact: Erin Katz
Filming & Photography	Filming and photography on campus more info>>	Approval Required	Office of the Vice President for Communications Contact: Lee Doyle
Other	Partnerships and affiliations not governed by other University mechanisms	Consultation requested	Office of the Vice President for Communications Contact: Lee Doyle
	Creation of new marks	Consultation requested	umlogos@umich.edu

Questions? Please contact umlogos@umich.edu.

To order stationery online, please visit the U-M Business Services website.