PROTECTING OUR NAME AND IMAGES
People identify the promise of the University of Michigan and the quality it represents through our name and graphic identity. Our distinctive name and highly recognized symbols have come to represent generations of achievement by faculty, students, athletes, staff, and alumni?and the promise of excellence today. This distinction has created value in our name and brings respect, trust, confidence, and economic rewards that benefit the University community.
The "Block M" logo is one of the most recognizable university symbols in the nation. Long associated with Michigan athletics, the Block M has come to connote the excellence in all fields of endeavor that the University stands for. Using the Block M or other recognized marks add value to all those affiliated with it. And consistent use of recognizable logos and wordmarks reinforces the overall positive identity of the University.
The University of Michigan name and images are essential tools to break through the clutter of today's media-saturated American culture. There are more than 3,600 two- and four-year colleges in the United States. Students may be recruited by hundreds of them. The average American family is contacted more than 300 times a year to donate money to organizations or events. The promise of excellence attached to the University's name and graphic identity cuts through this overload and helps us reach people more effectively. Careful and consistent use of the name and images helps preserve their continued effectiveness.