STANDARDS GUIDE

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PLEASE NOTE: To view and download University marks and logos, please visit the Downloads section of this website. You will need to authenticate using your U-M uniqname and password to access this section of the site. If you do not have a U-M uniqname, please email us at umlogos@umich.edu for assistance.

U-M WORDMARK

U-M Wordmark

UM Stacked Logo

USE:

Block M and typographical wordmark can be used for stationery, print materials, websites. Components may be used separately. Two new “stacked Block M” marks are also now available.

TYPEFACES:

The typeface used in the U-M wordmark is “Book Antiqua.”

COLORS:

PMS colors, print

PMS 294U blue uncoated stock; for letterhead, uncoated print materials PMS 7406 yellow

PMS 547 blue coated stock (suggested equivalent) PMS 7406 yellow

CMYK colors, print [please note: these are general equivalents]

C80 M40 Y0 K35 (blue)  C0 M15 Y75 K0 (yellow)

RGB colors, web

3A5E8C blue  F6D565 yellow

U-M HEALTH SYSTEM

University of Michigan Health System

TYPEFACES:

The typeface used in the U-M Health System wordmark is “Univers 67 Condensed Bold.”

COLORS:

PMS 2757 blue and PMS 129 yellow (uncoated)
PMS 2768 blue and PMS 143 yellow (coated)

CMYK colors: C100, M75, Y15, K30 (blue); C0, M35, Y100, K0 (yellow)

RGB colors: Blue = red 0, green 0, blue 51; Yellow = Red 255, Green 204, Blue 51

Web colors: 000066 (blue), FFCC## (yellow)


WORDMARK AND BLOCK M GUIDELINES

Do not:

  1. alter the mark in any way.
  2. use any part of the mark, including the Block M, as part of another word.
  3. replace the word “Michigan” in the Split Block M with any other word.
  4. redesign, redraw, animate, modify, distort, or alter the proportions of the mark.
  5. surround the mark with—or place in the foreground over—a pattern or design.
  6. rotate or render the mark three-dimensionally.
  7. add words, images, or any other new elements to the mark.
  8. replace the approved typeface with any other typeface.
  9. enclose the mark in a shape or combine it with other design elements or effects.
  10. modify the size or position relationship of any element within the mark.
  11. add additional copy to the mark.

If you have any questions about appropriate usage, please email the umlogos group and we will be glad to assist you.

UNIVERSITY SEAL

THE SEALS of the UNIVERSITY OF MICHIGAN

USE:

Mostly for regental and presidential purposes. When used for commercial purposes, must be approved by by the Trademark Licensing Office. May also be used for stationery. Use with or without the University wordmark.

COLORS:

The Seal may be printed in black and white or two-color (blue and gold). Do not use the three-color seal with the red.

Seal Guidelines

If you need to use the Seal, please email umlogos for a list of guidelines and the correct file downloads.