MARKS TO USE
The wordmark and the Block M are both available for use by schools, colleges, administrative units, faculty and staff members, and eligible student groups in accordance with the guidelines below. .
Please note that as of February 1, 2012, the University of Michigan Seal will be available ONLY for presidential and regental purposes, and for official University documents such as diplomas and transcripts.
The Identity Standards Committee is available to answer any questions you may have; please email umlogos.
The Block M and the U-M Wordmark
The University of Michigan’s Block M is one of the most widely recognized marks in the country, having had wide exposure through the University’s intercollegiate athletics programs. To leverage this strong national presence, the wordmark makes use of the Block M as shown below:
WORDMARK AND BLOCK M GUIDELINES
- alter the mark in any way.
- use any part of the mark, including the Block M, as part of another word.
- replace the word “Michigan” in the Split Block M with any other word*
- redesign, redraw, animate, modify, distort, or alter the proportions of the mark.
- surround the mark with—or place in the foreground over—a pattern or design.
- rotate or render the mark three-dimensionally.
- add words, images, or any other new elements to the mark.
- replace the approved typeface with any other typeface.
- enclose the mark in a shape or combine it with other design elements or effects.
- modify the size or position relationship of any element within the mark.
- add additional copy to the mark.
* The Split Block M is being phased out, and its use should be avoided.
University marks are registered with the United States Patent and Trademark Office. Actual images and color and usage guidelines are found in the Downloads section of this website.
The following logos are federally registered with the U.S. Patent and Trademark Office and require a circle R (®) designation.
- Block M logo
- “Stacked” Block M logos
- Split Block M logo (with ‘Michigan’ through center bar)
- Maize with Blue - Sample
- Football helmet
- M Go Blue logo
The Block M logo may be used for official University business without seeking approval for use. Please see the Permissions Guide for details.
The following wordmarks are also federally registered with the U.S. Patent and Trademark Office and require a circle R (®) designation:
- The Michigan Difference
- Big House
- Maize Rage
- Hail to the Victors
The following wordmarks are considered protected and require a TM () designation:
- University of Michigan
- U of M
- Expect Respect
- Michigan Wolverines
- Go Blue
- Let’s Go Blue M
- The Victors
- Victors Valiant
- Champions of the West
- Conquering Heroes
- Michigan Stadium
- Crisler Arena
- Yost Arena
The preferred way to refer to the University of Michigan in abbreviated form is U-M, with a hyphen. Please note that when referring in abbreviated form to the University of Michigan-Dearborn, the punctuation mark is a hyphen, rather than an en-dash.
These marks require a written licensing agreement for any commercial use. The Trademark Licensing Office handles licensing of these marks. A written release from Intercollegiate Athletics is recommended, but not required.
The following marks are no longer in use:
- Block M with Seal
- Block M with Wolverine
- Seal with red accents
Using Trademarks for Official University Business
No prior approval is necessary for the use of U-M marks for official business of the University or a School, College, Institute, wholly owned auxiliary unit, or other unit. This includes trademarked logos and wordmarks. Acceptable uses include:
- Stationery, business cards, and other materials used in the ordinary course of business;
- Official publications of the University, including electronic publications;
- Journals (printed or digital) published by the University, School, College, Institute, or unit, or where the unit has sole editorial control;
- Course materials;
- Identification of University-owned and -operated broadcast media organizations.
“Official University Business” is defined as:
- Events sponsored by the University
- The identification of University programs, Schools, Colleges, Institutes, Departments, or Units when acting in their official capacity on behalf of the University
- Activities conducted in the regular course of business and which represent the University in an official capacity
Use in Commercial Applications
In 1982, Intercollegiate Athletics first protected the use of the Block M logo by licensing it through the U. S. Patent Office, and has since registered other marks as well. University marks, including the University Seal, may not be used by commercial entities or non-University organizations without prior written approval through the Trademark Licensing Office.
- Consumer Products. A license must be obtained prior to any external, commercial use of the University marks, including the manufacture and distribution of all commercial and consumer products. Applications for a license may be obtained from the University’s licensing agent, the Collegiate Licensing Company on their website.
- Fundraising. It is recommended that
University units, faculty, or staff wishing to use a University
mark, including the University seal, on products to be
sold for a fundraising purpose, use a licensed vendor to
produce the products and advise the vendor that it is
for a fundraising purpose.The University has more than
500 vendors licensed to produce products of many kinds.
These vendors are familiar with our marks and how they
are to be used. They are also familiar with the royalty
accounting process, carry the appropriate liability insurance,
and have signed the University's code of conduct related
to labor standards. A complete list of licensed vendors
may be obtained by emailing the Licensing
- Corporate Sponsors. Corporate sponsorships using University marks must be approved by the Trademark Licensing Office, including strategic alliances with commercial providers of goods and services and sponsorships formed with units and departments of the University. This provision does not apply to Michigan Public Media radio and television sponsorship arrangements.
- Local Businesses. Merchants may not use the University name or marks in their signage. Merchants may be allowed to use the name “University of Michigan” in newspaper advertisements that welcome or congratulate students provided the copy does not contain either an implied or explicit endorsement of the advertiser, or its products or services. University images may not be used. Additionally, there must be no violation of NCAA rules regarding student-athletes. Please see the NCAA Compliance page on the mgoblue.com website for more information.
- News and Media Services. Use of University name and marks by news media for informational purposes to identify the University are not subject to licensing fees.
- Photographs of campus scenes, landmarks, or athletic events may only be used for news and editorial purposes and may not be exploited commercially without the express permission of the Office of the Vice President for Communications. NCAA regulations require that photographs of current student-athletes enrolled at the University may not be sold or used in association with commercial products. Photographs of former University student-athletes may not be sold or used without their consent and written permission.