Web Style Guide

The U-M wordmark was originally developed when the U-M Gateway was redesigned in 2005.

U-M wordmark

Colors

Web equivalent suggestions for the official wordmark colors of PMS 294 and PMS 7406 are as follows:


Yellow #F6D565

Blue #3A5E8C

For the Hospital and Health System, please use:


Yellow #FFCC33

Blue #000066

 

Again, as with print colors, other maize and blue color palettes may be used.

For more information, see the UMHS Web Services page.

Placement

While there are no hard and fast rules about website logo placement, you should keep in mind web conventions and user expectations when designing new sites. Logos generally appear in the upper left-hand corner, and they are generally clickable back to the homepage of your website.

Sometimes the wordmark may not be your primary logo; in this case it can be placed elsewhere on the page, for example, at the bottom of the page. Whatever its position, the U-M wordmark should be clickable back to http://www.umich.edu/ or http://www.med.umich.edu.

Diversity

Michigan Memorial Phoenix Energy Institute

President Mary Sue Coleman